GPS-tracked leaflet distribution across

Privacy Policy

Last updated: 30 September 2026

Leaflet Direct respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, store and protect personal information when you visit our website or contact us about our leaflet distribution services.

1. About This Privacy Policy

This Privacy Policy applies to the Leaflet Direct website and information collected through our website, contact forms, quote requests and other communications with us.

Leaflet Direct is responsible for deciding how and why your personal information is processed.

For the purposes of applicable UK data protection legislation, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, Leaflet Direct acts as the data controller for personal information collected through our website and services.

2. Information We Collect

Depending on how you interact with us, we may collect the following information:

Contact Information

This may include:

  • Name
  • Business name
  • Email address
  • Telephone number
  • Business address
  • Other contact details you choose to provide

Campaign Information

When requesting a quote or organising a distribution campaign, we may collect information such as:

  • Target distribution area
  • Specific streets
  • Approximate leaflet quantity
  • Preferred campaign timeframe
  • Type of business
  • Distribution requirements
  • Other information relevant to your campaign

Website Information

When you visit our website, certain technical information may be collected automatically, including:

  • IP address
  • Browser type
  • Device type
  • Operating system
  • Pages visited
  • Referring website
  • Date and time of visits
  • Website usage information

The information collected depends on the technologies and analytics tools used on our website.

3. How We Collect Your Information

We may collect information when you:

  • Submit a quote request
  • Complete a contact form
  • Contact us by email or telephone
  • Request information about our services
  • Arrange a leaflet distribution campaign
  • Communicate with us about an existing campaign
  • Browse or interact with our website

We may also receive information through third-party services used to operate our website or manage enquiries.

4. How We Use Your Information

We may use your personal information to:

  • Respond to enquiries
  • Provide quotes
  • Arrange leaflet distribution campaigns
  • Communicate with you about your campaign
  • Manage customer relationships
  • Provide and improve our services
  • Respond to support requests
  • Maintain business records
  • Prevent fraud, misuse or security issues
  • Analyse website performance
  • Improve our website and marketing
  • Comply with legal and regulatory obligations

We will only use personal information where we have a lawful basis for doing so.

5. Lawful Basis for Processing

Depending on the circumstances, we may process personal information under one or more of the following lawful bases:

Consent

Where you have given us permission to process your information for a specific purpose, such as certain types of marketing or non-essential cookies.

You can withdraw consent at any time.

Contract

Where processing is necessary to provide a service you have requested or to take steps at your request before entering into a contract.

Legitimate Interests

Where processing is necessary for our legitimate business interests, provided those interests do not override your rights and freedoms.

Legal Obligation

Where we are required to process information to comply with a legal or regulatory obligation.

6. Marketing Communications

We may contact existing customers or individuals who have requested information about our services regarding relevant Leaflet Direct services, where permitted by applicable law.

Where consent is required for marketing communications, we will request it before sending those communications.

You can opt out of marketing communications at any time by contacting us or using an available unsubscribe option.

7. Cookies and Similar Technologies

Our website may use cookies and similar technologies to:

  • Make the website function correctly
  • Remember certain preferences
  • Understand how visitors use the website
  • Measure website performance
  • Improve user experience
  • Support marketing and advertising activities where applicable

Some cookies may be placed by third-party services used on our website.

Where required by law, we will request your consent before placing non-essential cookies on your device.

You can manage or disable cookies through your browser settings and, where available, our website’s cookie controls.

8. Analytics and Advertising

We may use analytics, advertising or tracking technologies to understand website traffic, measure marketing campaigns and improve our services.

These services may collect information about how you interact with our website.

Where applicable, such technologies will be used in accordance with relevant privacy and cookie requirements.

9. Sharing Your Information

We do not sell your personal information.

We may share personal information with trusted third parties where necessary to operate our business, provide our services or comply with legal obligations.

These may include:

  • Website hosting providers
  • Website and technical service providers
  • Email and communication providers
  • Customer relationship management systems
  • Analytics providers
  • Advertising and marketing platforms
  • Professional advisers
  • Legal, regulatory or government authorities where required

Third-party service providers are expected to process information only for appropriate purposes and in accordance with applicable data protection requirements.

10. International Data Transfers

Some third-party service providers we use may process personal information outside the United Kingdom.

Where personal information is transferred internationally, we will take appropriate steps to ensure that the transfer is carried out in accordance with applicable UK data protection law.

This may include using an adequacy decision or appropriate contractual safeguards where required.

11. How Long We Keep Your Information

We keep personal information only for as long as reasonably necessary for the purposes for which it was collected.

The retention period may depend on:

  • The nature of the information
  • Our relationship with you
  • The purpose for which the information was collected
  • Legal and regulatory requirements
  • Accounting and business record requirements
  • The need to resolve potential disputes

When information is no longer required, we will securely delete or anonymise it where reasonably possible.

12. How We Protect Your Information

We take reasonable technical and organisational measures to protect personal information against:

  • Unauthorised access
  • Accidental loss
  • Misuse
  • Unauthorised disclosure
  • Alteration or destruction

However, no internet transmission or electronic storage system can be guaranteed to be completely secure.

13. Your Data Protection Rights

Under applicable UK data protection law, you may have the right to:

  • Request access to your personal information
  • Request correction of inaccurate information
  • Request deletion of your personal information in certain circumstances
  • Request restriction of processing in certain circumstances
  • Object to certain types of processing
  • Request data portability where applicable
  • Withdraw consent where processing is based on consent

You also have the right to object to direct marketing.

These rights are subject to certain legal conditions and exemptions.

14. How to Exercise Your Rights

If you want to exercise any of your data protection rights, please contact Leaflet Direct through the contact details provided on our website.

We may need to verify your identity before responding to certain requests.

We aim to respond to valid requests within the timeframe required by applicable data protection law.

15. Third-Party Websites

Our website may contain links to third-party websites.

We are not responsible for the privacy practices, content or security of external websites.

We recommend reviewing the privacy policy of any third-party website before providing personal information.

16. Children’s Privacy

Our website and services are intended for businesses and general audiences and are not specifically directed at children.

We do not knowingly collect personal information from children for marketing purposes.

If you believe a child has provided personal information to us, please contact us so that we can review and, where appropriate, remove the information.

17. Data Breaches

If we become aware of a personal data breach that is likely to result in a risk to individuals’ rights and freedoms, we will take appropriate steps in accordance with applicable data protection law.

Where legally required, we will notify the relevant supervisory authority and affected individuals.

18. Complaints

If you have concerns about how we use your personal information, please contact Leaflet Direct first so that we can investigate your concern.

You also have the right to complain to the Information Commissioner’s Office (ICO), the UK’s independent supervisory authority for data protection.

19. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our services, website, legal requirements or data processing practices.

Any updated version will be published on this page with a revised “Last updated” date.

20. Contact Us

If you have questions about this Privacy Policy, your personal information or how we process your data, please contact us through the Leaflet Direct website.

Leaflet Direct
Greater Manchester, United Kingdom